Digital Experience Optimization (AKA Customer Optimization, Experience Optimization, or EXO) is the ongoing process of providing the best possible experience for your ecommerce customers.
To consistently work towards digital experience optimization, ecommerce brands have to first to gather and analyze a variety of data. This might include A/B testing, multivariate testing, site analytics, customer behaviours, etc. Then, with the right tools that integrate this data and enable digital experience composition, this data is leveraged to create dynamic and adaptive experiences that personalize the customer journey at every possible touch point.
Digital Experience Optimization includes site display (for any device or device size), language and location (including corresponding currency and prices), and any other adaptive experience that can tailor the experience to the visitor.