The process of tailoring digital experiences to individual customers based on their preferences, behavior, and other data.
Ecommerce personalization refers to the practice of tailoring the user experience to each individual user based on preferences, behavior, and other relevant data. This can be achieved by using various techniques, such as product recommendations, personalized content, targeted promotions, and dynamic pricing.
Frontend personalization involves:
Our recent survey examines technology trends and what's coming next for ecommerce teams looking to deliver engaging customer experiences.
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