Ecommerce brands use adaptive experiences by capturing and analyzing customer data and leveraging integration and composition tools to then deploy personalized content (messages, offers, product, recommendations, etc.) in response to a customer's specific behaviours (or data).
In other words, adaptive experiences are a key weapon in the battle for digital experience optimization and against a static, one-size-fits-all customer journey or digital experience.
With the right tools, ecommerce brands can use valuable customer insight to create and host adaptive experiences on their site that drive customer engagement, sales, repeat purchases, and brand loyalty.
...And these are just a few examples. The customer data collected by an ecommerce brand combined with right integration, automation, and composition tools allow for endless possibilities when it comes to creating and deploying adaptive experiences that optimize your ecommerce site experience for your customers.