Resources

An Online Merchandising Success: Runway to Revenue in 3 Hours

How New York & Company launched a See Now/Buy Now Online Event for New York Fashion Week

With slow tools and processes making it impossible to create shoppable experiences from real-time events, many ecommerce marketers miss out on taking advantage of attainable revenue.

Hear Paul Carroll, VP of Digital & eCommerce Creative from New York & Company, discuss how his online merchandising team delivered an immersive, shoppable experience to their digital consumers in hours instead of days.


You'll discover:

  • How NY&C created and launched a New York Fashion Week themed shoppable digital experience in under 3 hours

  • How to increase engagement and conversions by creating rich, interactive customer experiences

  • How you can drive revenue by creating campaigns that appeal to consumers by responding to real-time cultural, shopping or holiday events

  • How easy it is to merchandise online content with Zmags Creator, the shoppable content platform

Complete the form to get the webinar replay and NY&C case study!