News

November 6, 2017

Saying Goodbye to Passive Shopping: How One Brand is Changing the Face of Retail

Zmags, a platform that helps brands bring their content journeys to life through immersive technology, recently partnered with Mizuno and the Atlanta Braves to bring a state-of-the-art shopping experience to The Battery Atlanta. The Mizuno Experience center is an interactive retail location that immerses shoppers in the history, innovation and craftsmanship that Mizuno brands are known for.

But, it goes beyond that. Inside the Atlanta Braves stadium is an experience like no other. According to Lindsay Moore, VP of Business Development at Zmags, “[The experience center] has batting cages and golf simulators where they’ll track your swing to understand what kind of gear you need.” From there, a customer can purchase the recommended gear from an iPad outside the individual batting stall, before continuing on through the rest of the digital experience.

This article was originally published by DMN on October 27, 2017. Read the full article here