The frontend of a website is the part that a user or visitor interacts with directly – what they see and experience as they navigate between pages, click, and scroll. “As-a-Service" technologies allow a subscriber to get value out of a packaged offering without having to purchase, assemble, and maintain the individual components to make it run. Bringing these terms together, FEaaS is a technology that allows a subscriber to build and deliver the part of their website that users interact with, without having to write the code or assemble and maintain the underlying infrastructure on their own.
FEaaS delivers composable commerce benefits through microservices-based, API-first frontend modules. By grouping a variety of development tools into one place in a modular framework, companies can deploy quicker upgrades, innovative content personalization, and an improved user experience to their front end with ease.
Because FEaaS solutions allow for greater design flexibility than pre-built templates, ecommerce businesses can get to market faster with a high-quality, interactive experience.
When using a frontend-as-a-service tool, companies can continuously improve their user experience and user interface by quickly implementing new features and problem-solving issues as they arise without impacting the backend functionality of their website.
Because the best frontend-as-a-services are built with a modular structure, they can be scaled up and down easily, depending on the business needs. Composability, coupled with best-in-class integrations to backend tools like Salesforce afford a best-of-breed digital approach that prioritizes customers.
Because Frontend-as-a-service solutions don’t require you to repeatedly write or deploy new code from scratch, you lower the risk of introducing bugs or publishing new experiences with unintended consequences.
