A slow process that didn’t leverage real-time data
UrbanStems wanted to create and test a new campaign that highlighted products that were best-selling in real-time. Using prior approaches such as Page Designer by Salesforce took too much time from their development team – the team had to constantly fix images and content issues on mobile. Plus, products that were out of stock were being featured when they shouldn’t be.
“Our development team was supposed to stay focused on a company-wide initiative. We felt guilty every time we had to take up their time.” – Katie Hudson, Content Director at UrbanStems
The team had also previously tried to use an outside agency for a social media campaign but the slow and expensive process limited how often the team could iterate and test.
Neither of these solutions produced the shoppable brand experience they wanted for their customers. UrbanStems’ marketing team knew it was time to look for an in-house solution that was inventory-aware. They wanted a solution that could give them more control, wouldn’t require their dev team, and would enable quick iteration for a/b testing.