Page Designer proves too rigid for a brand refresh.
R.M.Williams has been handcrafting leather goods, including its iconic one-piece boot, for more than nine decades. Over the last ten years, the company has grown its international presence and built a thriving ecommerce business. Already known for the quality of its products, the company set out in 2022 to focus on sustainability, launching a new brand platform — 'Crafted for life'. And with an aggressive timeline to launch before the busy holiday retail season, the marketing team moved fast to develop a multi-channel campaign that required a completely re-designed website to align to the refreshed branding.
However, when it came time to implement their designs, the team was blocked. Earlier in the year the team started using Salesforce’s Page Designer to manage website content updates. Despite its promise of one-time development and business user controls for scaling, testing, and managing the site, the team quickly learned that the original design system and templates built within Page Designer weren’t flexible enough for the changes they wished to make. Turning to their development team for new components meant an estimated 90-day turnaround to deliver on their vision.