Top fashion retailer Hush aimed to create a rich customer experience on their direct-to-consumer site that inspired people around their products. Creating these interactive campaign pages was IT-intensive and Hush didn’t have the resources to execute their vision. This limited the ecommerce team in the types of onsite experiences they could produce. In their process, they used a tool to visually design a content element for their site and then save the final graphic as a single, static jpeg. Hush then uploaded the jpeg, which could only link out to a single category or landing page. Ultimately, this process led to a generic customer experience with low-quality images, non SEO optimized text, and restricted creativity.
The Hush customer journey suffered as well. Rather than purchasing the product featured directly from the content element, customers were forced to click through to a category page and search through thumbnails for the product. Customers often lost track of what they were first interested in. The journey was convoluted, and conversions suffered. Hush’s creative vision demanded more than their current resources.
Frustrated, Alicia Sellers, Head of Ecommerce, was ready for a solution. The Hush team wanted a platform that would allow them to create richer content with interactivity and image mapping to create a fun, shoppable customer experience. Adding complexity, they needed to maintain the unique Hush branding throughout the content, and create it all without coding. It was a tall order, but Fastr Frontend fit the bill.
Using Fastr Frontend, they now create and publish much richer experiences in a fraction of the time. For example, customers can immerse themselves in an experience about how to transition outfits from one season to the next or the best gifts for fashionistas with animations, hover-over effects, and completely responsive design. The best part is the experiences are completely shoppable with integrated quick views, shortening their path to purchase while not interrupting their site engagement. Hush’s products were already beautiful and unique, and now their content is built to match.
Since implementing Fastr Frontend, Sellers and her team engage customers in a whole new way. New collection campaigns with dedicated landing pages, hot spotted products, and hover-over animations can be created in a snap. The ways that Hush interacts with a customer have expanded as a result of Fastr Frontend and customers are responding. Bounce rates decreased by 87% compared to the rest of the site, and conversions increased by 61%, with some experiences topping 130%.
The team has benefitted as well; by removing their technical barriers, Fastr Frontend allows them to regularly publish a higher volume of quality content, freeing them to refocus on creative experiences. For Sellers and the Hush team, it was not enough to simply push product – their brand is built on fresh inspiration, and now their website and content reflect this. Fastr Frontend enables them to offer their customers an improved experience, interactive imagery, and a rich journey, rooted in their unique creativity and vision.
Experience Fastr Frontend
In our 30-minute demo, we’ll show you how quick and easy it is to create content, and publish it, all with a few simple clicks. Even better, we’ll show you how it would look on your site. After a quick walk through some of the most compelling content our customers have created, we’ll show you a live Fastr Frontend experience on your actual website. It’s pretty cool.