Neiman Marcus creates more than 150 digital lookbooks annually to showcase its designer collections. With Zmags Creator, the team can rapidly create, publish, and edit imagery that’s integrated with Oracle/ATG Commerce.
Hero images on each designer’s page illustrate their unique products – but ecommerce platform limitations prevented the team from using rich shopping functionality. Instead, visitors were forced to “shop the grid” to find featured products.
Now, consumers can engage with a brand from a rich media experience - and shop the look seamlessly.
Download the case study and learn how Creator helped Neiman Marcus improve customer engagement, conversion rates, and online sales.