Murad's Interactive Content for Customer Acquisition


Murad, a Unilever brand, struggled with long turnaround times for rich or interactive content.

Their Magento templates were overly complicated. The alternative, custom development, caused stress + friction between Creative and IT (not to mention a 2+ month timeline).

But now, Murad can be both creative and agile with content-centric customer acquisition.

With Zmags Creator, they can:

  • Design multichannel customer acquisition campaigns featuring rich content
  • Create new types of content like quizzes and buying guides
  • Enjoy significant increases in engagement


+80%

Engagement

+4x

Creative Output

-77%

Bounce Rate



See retailer experiences built with Zmags Creator


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