Deborah Lippmann's Rich Content: Small Team, Big Impact

Luxury nail polish retailer Deborah Lippmann has content as a top priority. But their website was stuck in a rut. A rigid homepage template, static images, and a needlessly long path to purchase frustrated the DL ecommerce team - and affected website conversion rates.

With shoppable content built in Zmags Creator, they're able to:

  • rethink the limits of rich, interactive content
  • shorten the path-to-purchase with quickviews anywhere on their site
  • enjoy massive increases in conversion rates


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