Welcome Emails: What You Need To Know To Stand Out
Jessica is an integrated marketing leader specializing in strategic B2B and B2C enterprise solutions.
Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a catchy subject line and interesting email body. This is your first direct communication to a customer, and all brands want to make a good first impression. In this blog, we’ll discuss what goes into a strong welcome email and five examples of emails done right.
What’s a welcome email?
A welcome email can take many forms depending on the campaign, whether it’s the beginning of the customer onboarding process, communication with a new or current shopper, or the first subscription communication. These emails are the foundation of your relationship with customers. So it’s important to knock these emails out of the park.
According to data from Omnisend, welcome emails have an average open rate of 45%, versus an average open rate of 18% for promotional emails. When it comes to welcome emails that convert, there are five important objectives you should keep in mind:
- Provide upfront value without bombarding customers with promotional messages
- Personalize your message to increase higher open rates
- Send welcome email within minutes of a customer’s interaction
- Pay attention to subject lines
- Have a clear call-to-action