Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry or whittling wooden furniture or carving soap or even concocting various slime products (yes, it’s a thing). Let’s be honest; we’ve all been there. But some people have the affinity to create a brand around their unique pastime. When you are thinking about promoting your skills, incorporating video marketing may be the thing you need to attract prospective customers.
If you’re looking to drive sales for your online hobby store, 65% of customers are more willing to purchase after watching a video about your product. HubSpot reports that 59% of company decision makers would rather watch videos than read articles or blogs. More importantly, consumers spend, on average, 88% more time on sites with videos than those without. There are several reasons why you should start video marketing. The most important being incorporating videos can boost your site’s SEO. By adding video to your landing pages, it’s easy to advance your business’s SEO value and increase your click-through rates.
So how do you incorporate videos into your digital presence? To start off, adding videos to your website and email campaigns can increase click-through rate and creative content to improve customers’ engagement. If you own a knitting or crocheting company, creating a newsletter with a quick tutorial on how to create a textured cable stitch is one way to add video marketing.
Darn Good Yarn, Inc. does a darn good job showing step-by-step tutorials for beginner crocheters. This video series is a great example since it not only engages non-verbal cues but also incorporates all other mediums like audios, text, and visual in the fastest way possible.
Pura Vida Bracelets started as a small jewelry brand by two graduated friends in San Diego five years ago. The brand marketed so well with their Instagram presence that they incorporated several destination videos showing models with their jewelry exploring exotic islands. These videos with thousands of views are targeted towards those looking to travel in style with simple yet tasteful jewelry.
I am not kidding about this slime empire. Everyone is obsessed with the slime enterprise. YouTuber Karina Garcia makes $250,000 a month thanks to her 5.7 million slime-obsessed subscribers. Garcia even secured two DIY slime book deals and created her own at-home slime kits. With captivating and oddly satisfying videos, many hobbies and craft business have utilized video marketing on various platforms which have increased their brand presence and exposure.
The Woolery generated over 17,000 views on their YouTube video. YouTube is the biggest platform for video marketing. This type of social media is a great way to link videos about your company, how to’s, interviews, and more. This marketing tool has a follower base of over one billion while only 9% of small business owners in the US capitalize on YouTube. Utilizing this free platform may be the difference between standing out and generating a broader customer outreach.
Video marketing is a fun and creative way to engage with your customers. These visuals can break up the monotony in emails or newsletters and let your customers view your brand in a dynamic way. Whether you’re an avid candle maker or slime Instagram account utilizing video marketing can up your brand from a small at-home pastime to a top company.