You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. Video marketing is a thing now. Us, Gen Xers consume it all from Facebook or Instagram Live to a Snapchat or Instagram story (who doesn’t enjoy aesthetically pleasing pictures?)
Who Would Have Thought Facebook Videos Would Be A Thing?
Heading into 2019, we have some big upsets. And I’m not just talking about McGregor losing to Khabib.
Apparently, Facebook Videos are outperforming YouTube. In fact, one study found that Facebook videos outperformed YouTube by 478%, and another one proved that Facebook native videos have up to 86% higher reach! According to AdEspresso by Hootsuite, “On a daily basis, Facebook videos receive 8 billion video views, amounting to 100 million hours watched per day.” With this new platform, brands have a massive opportunity to place their companies front and center to highly specified targeted audiences.
Why Should You Focus on Video?
According to HubSpot, in short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. Why? They’re short, dynamic, and to the point. Rather than reading for five minutes, the video does the work for you. This one-to-many awareness tactic can be instantly distributed and can be impactful in a conversational, actionable, and measurable way.
Check out this video on why video marketing is the future!