Shoppable Content | Ecommerce Best Practices
By:
Alex Spiret
July 28th, 2021
The digital path-to-purchase has been a topic of discussion for many years for marketing specialists. As digital media changes and evolves, so do customers' shopping behaviors. Using data to track and understand your customer buying journey will enable yo...
By:
Zmags Blog Author
February 8th, 2018
Retailers that incorporate one or more blogs as a part of their website do this to create a secondary, unique space for editorial content that can inspire and inform shoppers. A blog that is consistently updated with fresh content encourages shoppers to r...
By:
Zmags Blog Author
June 14th, 2017
Fresh content should be a part of every retail marketer’s content strategy. It’s an impactful way for brands to deliver exciting experiences to their loyal customers that want to be surprised and on the cutting edge. Seasonal experiences are one of the be...