Top 10 Blogs of 2018

Looking Back: Top 10 Blogs of 2018

Here at Zmags, we had a great year. We wanted to take time to look back at 2018. So, we rounded up Zmags’ top 10 blogs of 2018!

  1. Get Inspired: Our Favorite Holiday Marketing Campaigns of 2017

The holiday shopping season kicks off long before Black Friday and Cyber Monday – to stay ahead of the game and get the most bang for their buck, shoppers are making holiday purchases as early as September. As always, the best way to do this is through shoppable digital experiences.

 

  1. The Shoppable Quiz: Delivering A Guided Selling Experience

More than ever, retailers are prioritizing a guided selling content strategy. Brands want to guide shoppers to the right product through rich shopping experiences, instead of leaving them to their own devices with a product grid. One of the most efficient and engaging ways to do so is through a shoppable quiz.

 

  1. Create A Digital Lookbook That Inspires and Converts

One of the best ways to display a large volume of products in your content is through shoppable digital lookbooks. They are richly visual and are easily navigated by a customer who is new to your site. The sliding feature is intuitive, and lookbooks place a large collection of products in front of the customer quickly.

 

  1. Personalization: Customizing The Shopping Experience

Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars to Twitter hashtags, to blog posts (including this one), it’s a buzzword marketers can’t seem to get away from. Often, personalization is touted as “the future of retail,” or “the difference between revenue winners and losers.” But personalization itself is a nebulous word. What is it, and how is it executed?

 

  1. 0 to 60: Ecommerce Automotive Aftermarket Trends

In the automotive ecommerce market, online consumer trends are expected to increase in the next ten years. The ecommerce automotive aftermarket industry is about to go at full throttle and we have gathered the statistics to prove it.

 

  1. 5 Customer Experience Best Practices That Convert

Content and product information needs to go beyond the standard product grid – it needs to inspire and create a rich customer journey. Brands that invest in delivering this content are not only industry leaders but revenue leaders.

 

  1. Cosmetics Marketing: Using Educational Content In Your Campaigns

Unlike fashion or footwear, the value of a cosmetic product isn’t in what it looks like – it’s in what it does. Which presents a problem to ecommerce marketers; your online customers can’t physically test out several shades of foundation, or compare which eyeliner is perfect for that smoky eye look. You need to offer an experience that can deliver the next best thing, so a traditional product page just isn’t going to cut it.

 

  1. Guest Blog – How to Improve SEO Ranking (In 4 Steps)

For an ecommerce digital marketer, success is usually measured by revenue. Everyone’s boss wants to see higher conversions, a higher average order value, more return customers, etc. But while conversions can seem like the end-all, be-all, the smart marketer knows there’s more to it. For a digital marketer focused on brand authority, SEO ranking is just as important.

 

  1. Interactive Content Spotlight: Reebok, Ann Taylor, Neutrogena, + Ralph Lauren

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge ecommerce content examples from around the web. Enjoy!

 

  1. Creating A Rich Guided Selling Experience

It’s been proven time and time again: online shoppers want guidance throughout their purchase process. They don’t want to be served up grid after grid of products, with no way of knowing what item is right for them. Providing a guided selling experience can be the difference between ecommerce winners and losers. But classic apparel brand Levi’s is taking this to the next level.