user experience

Content Accessibility + ADA Regulations

Decoding ADA + Accessible Content: Part I

In this first installment of a two-part series, the importance of website accessibility and the formulation of regulation under the Americans with Disabilities Act (ADA) as it relates to e-commerce are discussed. In part two, the discussion extends to options for improving website accessibility without compromising the essence of e-commerce design — the customer experience. E-commerce used…

Online shopping trends

Interactive Content Spotlight: Free People, Silver Jeans, Asics + more

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Free People – Freestyle What it is: A multimedia buying guide Why we love it: This long-form experience effortlessly integrates videos that express the fun and carefree nature of…

Shopping Through Content

Shopping With Content – How Consumer Expectations Drive Ecommerce Evolution

By Ketan Shah, Manager – Business Analysis, Lyons Consulting Group If you work in online retail, you’ve probably heard more than enough of mobile first, content is king, omnichannel, always-on… But the cloud of buzzwords that today’s marketers live under doesn’t do justice to how quickly and significantly the marketing profession has changed. In the face of…

CMOs and retail customer engagement

CMOs: Are You Paying Attention To Attention?

Measuring campaign performance against frequency of page views and impressions has long been the standard success (and value) metric for brands and advertisers. It’s a simple linear view that links a form of consumer engagement to ROI. Yet today’s modern marketers realize that measuring the success of a campaign is less about ifpeople visit and more about…

New York & Company – Putting Creativity, Richness and Speed at the Heart of the User Experience

Earlier this summer, New York & Company(NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating and publishing mission-critical…

Page 3 of 4