Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website sends a pop-up page saying if you act in five minutes you get…
The most important question has come again. The time has come to start thinking about what you are going to be for Halloween. Are you going to be something classic? Spooky? Funny? Punny? More so, for those who aren’t the craftiest people buying a costume seems like the best option. Turning to the internet can sometimes be…
So, what happens now? Since May 25th, GDPR has been enacted in Europe. Meaning some brands will have lost quite a significant reach from GDPR regulations and opt-in requests. This means they need to make the most of the ones they still have by providing elevated experiences like connected journeys, landing pages with rich content, and more.…
Hey, we get it. We know you’re stressed at work. Stress is a lot I mean who wouldn’t be going into Q4? Invoices are due, the holiday shopping season is about to begin, and Halloween costumes are to be planned. It’s a lot! So, we compiled some calming facts for you to keep in mind when…
Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, makeup becomes the medium applied to the blank canvas of the face. Your content can also serve as this canvas. AdWeek contributor, Ana Andjelic suggests that new beauty brands “win by offering a killer end-to-end…
Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that a well-designed UX could improve conversion rates by up to 200%[i]. But it’s not just conversions that improve when user experience is prioritized; when marketers improve user experience, bounce rates go down, while time…
B2B Content Strategy In retail marketing, B2B and B2C content are fundamentally different, and have different goals. At their most basic functions, B2C content should inspire consumers to purchase, and B2B content should inform businesses on why they should resell your products, and consumers on your brand strengths and where to find your products. But there are…
It’s a widely accepted fact that a frustrating ecommerce customer experience can lead to page abandonment. But new research shows it may lead to a complete rejection of the brand itself. When faced with a frustrating experience, Retail TouchPoints reports “47% [of shoppers] will stop doing business with a brand altogether,” and “29% will tell family and…