user experience

mobile content strategy

New Notification: Mobile Content Strategy For 2019

By the end of 2017, it was suspected that mobile would account for 24.4 percent of overall ecommerce revenues[i]. Now in 2019, the number of mobile-commerce transactions will overtake e-commerce transactions globally by 2019, according to a forecast by 451 Research provided to Mobile Marketer. There is now an increased demand for your content to translate to a…

customer experience

3 Unique Ways to Improve Customer Experience

Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website sends a pop-up page saying if you act in five minutes you get…

Halloween Ecommerce Sites That Are Scary Good

The most important question has come again. The time has come to start thinking about what you are going to be for Halloween. Are you going to be something classic? Spooky? Funny? Punny? More so, for those who aren’t the craftiest people buying a costume seems like the best option. Turning to the internet can sometimes be…

GDPR Update: Where Are We Now & What Should You Expect?

So, what happens now? Since May 25th, GDPR has been enacted in Europe. Meaning some brands will have lost quite a significant reach from GDPR regulations and opt-in requests. This means they need to make the most of the ones they still have by providing elevated experiences like connected journeys, landing pages with rich content, and more.…

stress

Manage Your Stress: Facts to Help You Calm Down

Hey, we get it. We know you’re stressed at work. Stress is a lot I mean who wouldn’t be going into Q4? Invoices are due, the holiday shopping season is about to begin, and Halloween costumes are to be planned.   It’s a lot! So, we compiled some calming facts for you to keep in mind when…

Beauty Is Art: Creative Ways to Boost Your Content

    Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, makeup becomes the medium applied to the blank canvas of the face. Your content can also serve as this canvas. AdWeek contributor, Ana Andjelic suggests that new beauty brands “win by offering a killer end-to-end…

Improve user experience through content

Improve User Experience Through Rich Content

Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that a well-designed UX could improve conversion rates by up to 200%[i]. But it’s not just conversions that improve when user experience is prioritized; when marketers improve user experience, bounce rates go down, while time…

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