Trends

nyfw social media

NYFW Social Media Statistics

New York Fashion Week came and went but the social tags and topics are forever. If you are a retailer you know how important it is to use fashion industry events for your campaigns. More so, social media marketing can increase your impressions and reach. We rounded up the top New York Fashion Week NYFW social media…

Podcast

8 Essential Podcasts Every Marketer Needs To Know

I would just like to say, you’re welcome. I have scoured near and far all types of podcasts to deliver the most comprehensive list of top 8 podcasts all marketers and business builders should know.   The Glossy The Glossy is a weekly talk examining how technology coincides with fashion and retail industries. Hilary Milnes brings on…

Holiday Season Planning

Holiday Season Planning: Tips & Tools You Need To Know

Labor Day is over. Summer hours have ended. And while fall is arguably the best season, your ecommerce company is already thinking months ahead and gearing up for the holiday season. From creating extensive campaigns to break through the Christmas-themed emails to budgeting for Thanksgiving ads, the holiday season is right around the corner and we have…

new york fashion week

New York Fashion Week: Capitalizing on the Runway

As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki Minaj fighting at an NYFW party, there is more to be captured. Specifically, retail ecommerce brands can make use of the trends on and off the streets of New York.   With NYFW evolving…

click to brick

Click-to-Brick: The New Homeware Approach

As I am currently having the worst moving experience ever, online homeware shopping is a saving grace. With furniture shopping switching to online experiences, the customers’ hassles are being resolved at the click of a button. Through various new approaches, online homeware stores are creating new approaches to hone and showcase their unique customer shopping experience. Welcome…

Back To School: Capitalizing On Student Demographic

  With school right around the corner, back-to-school shopping is projected to produce sales of $25.5 billion. While you may think it’s important to capitalize on students, it is equally as important to focus on the parents as well. Like Deloitte says, “retailers will likely need to understand what’s most important to parents when shopping—and where students…

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