For New York Fashion Week Fall 2016, New York & Company VP of Ecommerce + Digital Creative Paul Carroll wanted to get ahead of a marketplace trend that was still relatively unexplored: See Now, Buy Now shoppable experiences. This content allows customers to purchase the Eva Mendes Salon Show collection within hours of hitting the runway, instead of…
New York Fashion Week (NYFW) is an exclusive event, holding its own among the ranks of elite, global fashion weeks in Paris, Milan and London. The “who’s who” and upper crust jet to these events, where what you wear is just as important as what the models wear. It is a chance to see and be seen,…
We have had a lot of momentum at Zmags recently, crossing the 1,500 customer threshold and launching a number of new product and marketing advancements, including the launch of a new logo and website. Today we add to these successes with the announcement of the full commercial launch of the Creator content marketing platform. Creator gives…