ROI

Shark Week: How to Survive in A Competitive Marketplace

  It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the most-watched week beginning this past Sunday, this marks the 30th installment for Discovery Channel.  Since its debut in 1988, “Shark Week” has enticed millions of viewer around the world, making the TV channel a…

Zmags at Adobe Summit 2016

A Retailer’s Guide to Adobe Summit 2016

Adobe Summit is fast approaching. The obvious draw of George Clooney aside, Summit is possibly the biggest and most highly anticipated digital marketing event of the season. Adobe promises a thoughtfully curated line-up to provide “deep insights, focused learning, and endless networking” across a variety of verticals — and that’s assuredly true. But with more than 150 sessions and 9…