ROI

Shark Week: How to Survive in A Competitive Marketplace

  It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the most-watched week beginning this past Sunday, this marks the 30th installment for Discovery Channel.  Since its debut in 1988, “Shark Week” has enticed millions of viewer around the world, making the TV channel a…