personalization

Speak Up: Adding Personality to Your Brand Voice

  It’s OK to admit it…not all of us are “punny.” While some may think of it as a weird play-on-words used for a cheap laugh, I think of it as comical genius or – pardon my French – je na sais quoi. *BA-Dum-Chishhh* It’s important to have a consistent voice across all platforms to ensure your…

Start Recording: Driving Sales with Video Marketing

  Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry or whittling wooden furniture or carving soap or even concocting various slime products (yes, it’s a thing). Let’s be honest; we’ve all been there. But some people have the affinity to create a brand…

Shark Week: How to Survive in A Competitive Marketplace

  It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the most-watched week beginning this past Sunday, this marks the 30th installment for Discovery Channel.  Since its debut in 1988, “Shark Week” has enticed millions of viewer around the world, making the TV channel a…

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