online shopper behavior

top ten marketing podcasts

Tune In To The Top Ten Marketing Podcasts of 2019

Do you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a different perspective and some headspace. Grab your headphones and plug-in to the top ten marketing podcasts of 2019. Mixergy “Mixergy is where the ambitious learn from a mix of experienced mentors through interviews and…

mobile content strategy

New Notification: Mobile Content Strategy For 2019

By the end of 2017, it was suspected that mobile would account for 24.4 percent of overall ecommerce revenues[i]. Now in 2019, the number of mobile-commerce transactions will overtake e-commerce transactions globally by 2019, according to a forecast by 451 Research provided to Mobile Marketer. There is now an increased demand for your content to translate to a…

November is introducing various interactive trends

On Trend: Top Interactive Trends of November

  With the holiday season upon us, brands and marketers are struggling to find ways to stand out from their competition. But November is introducing various interactive trends to enhance the customer experience. From AR tarot readings to immersive skincare pop-ups, check out our favorite interactive trends of the month!   Bring Out the Big Brands Coca-Cola’s…

click to brick

Click-to-Brick: The New Homeware Approach

As I am currently having the worst moving experience ever, online homeware shopping is a saving grace. With furniture shopping switching to online experiences, the customers’ hassles are being resolved at the click of a button. Through various new approaches, online homeware stores are creating new approaches to hone and showcase their unique customer shopping experience. Welcome…

Customer loyalty in ecommerce

Customer Loyalty in Ecommerce

According to a survey from Kitewheel, “customer journey use cases that align with customer growth, such as loyalty and cross-sell, are growing exponentially faster (390%) than those focused on customer acquisition (28%) or conversion (119%)”[i] This means prioritizing engagement and customer loyalty is more important than ever for brands interested in long-term sustainable growth. The value of…

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