online merchandising

Content Marketing Trends

Content Marketing Trends of 2019

First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy.  There are new tools and new strategies that are going to make 2019 a game-changing year. Still don’t believe in content marketing? This time last year, it was estimated that…

we all want to be in the ultimate Hollywood clique which consists of Taylor Swift, Karli Kloss, Kendall Jenner, and Gigi Hadid. So why can’t ecommerce business be the same? Keep reading to see how ecommerce collaborations can boost your business.

Squad Goals: Ecommerce Collaborations to Boost Your Business  

Yes, we all want to be in the ultimate Hollywood clique which consists of Taylor Swift, Karli Kloss, Kendall Jenner, and Gigi Hadid. So why can’t ecommerce business be the same? Keep reading to see how ecommerce collaborations can boost your business.   Forbes contributor, David K. Williams, remarked that collaborative ecommerce marketing “is the process of…

Girlboss: Top Women Slaying Retail Ecommerce

  Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the ecommerce world. The apparel ecommerce market has become a $54 billion vertical with new brands creating new platforms and ways to shop online. It’s not the standard way of buying and selling that is…

See Now Buy Now Content Webinar Recap

{Webinar Recap} See Now, Buy Now Content

For New York Fashion Week Fall 2016, New York & Company VP of Ecommerce + Digital Creative Paul Carroll wanted to get ahead of a marketplace trend that was still relatively unexplored: See Now, Buy Now shoppable experiences. This content allows customers to purchase the Eva Mendes Salon Show collection within hours of hitting the runway, instead of…

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