online merchandising

Girlboss: Top Women Slaying Retail Ecommerce

  Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the ecommerce world. The apparel ecommerce market has become a $54 billion vertical with new brands creating new platforms and ways to shop online. It’s not the standard way of buying and selling that is…

See Now Buy Now Content Webinar Recap

{Webinar Recap} See Now, Buy Now Content

For New York Fashion Week Fall 2016, New York & Company VP of Ecommerce + Digital Creative Paul Carroll wanted to get ahead of a marketplace trend that was still relatively unexplored: See Now, Buy Now shoppable experiences. This content allows customers to purchase the Eva Mendes Salon Show collection within hours of hitting the runway, instead of…

Shopping Through Content

Shopping With Content – How Consumer Expectations Drive Ecommerce Evolution

By Ketan Shah, Manager – Business Analysis, Lyons Consulting Group If you work in online retail, you’ve probably heard more than enough of mobile first, content is king, omnichannel, always-on… But the cloud of buzzwords that today’s marketers live under doesn’t do justice to how quickly and significantly the marketing profession has changed. In the face of…

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