omnichannel retail

richer experiences

Rich Content, Richer Experiences

Rich Content and Richer User Experience As a content marketer, you know design is everything. You also know that rich content contributes to an elevated user experience and higher conversion rate. Producing a dynamic and refined user experience is at the top of every digital marketer’s task list. In fact, Forrester Research estimates that a well-designed UX…

New York Fashion Week 2019

New York Fashion Week 2019 Itinerary

Spring has sprung in New York City. It is time for New York Fashion Week 2019. Vogue released the fashion itinerary for this week and the lineup does not disappoint. amNewYork Specialist, Anne Bratskeir comments on what to expect from the fashion extravaganza: “There are some 78 shows in all, many of which take place at Spring…

mobile content strategy

New Notification: Mobile Content Strategy For 2019

By the end of 2017, it was suspected that mobile would account for 24.4 percent of overall ecommerce revenues[i]. Now in 2019, the number of mobile-commerce transactions will overtake e-commerce transactions globally by 2019, according to a forecast by 451 Research provided to Mobile Marketer. There is now an increased demand for your content to translate to a…

Omnichannel retail and the in-store experience

Omnichannel Retail: In-Store Experiences

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences into physical locations makes the buying process personal and engaging, both online and offline. Here are three brands doing omnichannel retail…

Mobile Content Strategy Tips For Retailers

Mobile Content Strategy: 4 Key Steps

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 percent of overall ecommerce revenues[i]. But…

Wayfair's almost shoppable tv show

Wayfair’s New Shoppable TV Show… Almost

Ever watched a home improvement show, laid eyes on the perfect couch, and thought to yourself, “Oh! Where can I find that?” Home décor retailer Wayfair and Lifetime TV have seemingly created a solution: shoppable television. Lifetime’s newest decorating show, The Way Home, exclusively uses products from Wayfair in all of its tutorials and makeovers. See something…

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