Rich Content and Richer User Experience As a content marketer, you know design is everything. You also know that rich content contributes to an elevated user experience and higher conversion rate. Producing a dynamic and refined user experience is at the top of every digital marketer’s task list. In fact, Forrester Research estimates that a well-designed UX…
Spring has sprung in New York City. It is time for New York Fashion Week 2019. Vogue released the fashion itinerary for this week and the lineup does not disappoint. amNewYork Specialist, Anne Bratskeir comments on what to expect from the fashion extravaganza: “There are some 78 shows in all, many of which take place at Spring…
By the end of 2017, it was suspected that mobile would account for 24.4 percent of overall ecommerce revenues[i]. Now in 2019, the number of mobile-commerce transactions will overtake e-commerce transactions globally by 2019, according to a forecast by 451 Research provided to Mobile Marketer. There is now an increased demand for your content to translate to a…
Please restrain your eye-rolls at the mention of millennials and generation Z-ers. Honestly, it is impressive that you even clicked on this article (so thank you for that). But you can’t ignore the fact that they (myself included) are the largest percentage of the population with disposable income, AND they are now becoming the ecommerce generations.…
When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences into physical locations makes the buying process personal and engaging, both online and offline. Here are three brands doing omnichannel retail…
Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 percent of overall ecommerce revenues[i]. But…
To stand out in an industry that revolves around change, retailers must explore new ways to extend their brands and break down the walls of typical ecommerce channels. Furniture and home décor retailer West Elm takes this concept further – in 2018, they will be launching five boutique hotels in cities across the United States. And every…
Ever watched a home improvement show, laid eyes on the perfect couch, and thought to yourself, “Oh! Where can I find that?” Home décor retailer Wayfair and Lifetime TV have seemingly created a solution: shoppable television. Lifetime’s newest decorating show, The Way Home, exclusively uses products from Wayfair in all of its tutorials and makeovers. See something…