mobile shoppers

Responsive Ecommerce Design for Retail Sites

Responsive Ecommerce Design for Retail Sites

Having a responsive ecommerce website is no longer “optional” for ecommerce retailers – it’s the new, necessary standard in order to be considered a serious ecommerce retailer. Device agnostic content, along with the ease of a single code-base, give retailers with responsive websites a significant advantage as shopping habits shift and device types diversify. Shopping is Increasingly…

Marketing technology in ecommerce era

Marketing and Technology in the Ecommerce Era: Three Tips

With ecommerce continuing to grow at an unprecedented rate, more retailers are realizing that their technology and marketing efforts must be closely synchronized in order to achieve the best possible results for their business. CMOs, CIOs and heads of ecommerce are working together now more than ever before. At Fashion Digital New York 2015, I participated in…

eTail East 2015 Trends and Takeaways

Top E-Commerce Trends at eTail East

Over 1,500 top retailers gathered in Boston this week for eTail East to discuss e-commerce trends and share ideas on the future of online retail. Here’s a recap and the top lessons I’m taking home from this jam-packed four-day event. Top Retailing Themes at eTail East We often talk about the idea that “content is king,” an…

The multi-device ecommerce experience

The Disjointed Ecommerce Experience, Unified

As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint. Today’s consumer is fickle—difficult to track, and even more difficult to predict. What is certain is that today’s consumer is inherently digital-focused, with 55% of consumers across the globe preferring to make their purchases online—a…

Multi screen path to purchase

The Multi-Screen Path to Purchase

Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream! Long gone are the days of predictability, as consumers are now consuming more content on more devices across more channels—with 70% using more than two devices…