mobile retail marketing

video marketing

You NEED To Start Video Marketing

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. Video marketing is a thing now. Us, Gen Xers consume it all from Facebook or Instagram Live to a Snapchat or Instagram story (who doesn’t enjoy aesthetically pleasing pictures?)   Who Would Have Thought…

Mobile Commerce Four Tips For Conversions

Mobile Commerce: Easy Fixes to Remove Common Conversion Obstacles

Amanda Farmer BigCommerce Marketing Strategist and Writer The proof is in the numbers: online shoppers have come to expect a seamless mobile commerce experience that is equivalent in ease-of-use, design, and personalization to what they would receive on desktop or even in-store. According to BigCommerce, if your site isn’t responsive, an estimated 75% of people will leave…

Ecommerce Design Trends 5 Tips To Convert

Ecommerce Design Trends: 5 Tips For Conversions

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are: •…

Mobile Content Strategy Tips For Retailers

Mobile Content Strategy: 4 Key Steps

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 percent of overall ecommerce revenues[i]. But…

Content strategies for consumer engagement

Set Your Content Free

The retail store has had hundreds of years to perfect managing the customer relationship. By comparison, retailers are still discovering the depth and nuances to creating an online relationship with the customer. This digital relationship gap creates clear opportunities to get closer to consumers, differentiate from competitors and grow sales by creating a buying journey that puts…

Optimizing shoppable content across devices

Shoppable Content – How Technology Has Shifted Consumer Expectations

The online retail experience used to be fairly straightforward, with a simple grid of product images, menus, a cart or basket, and a checkout. Now, of course, as consumers’ expectations have evolved with the proliferation of smartphones, so too has the online retail experience. New business models enabled by new technologies epitomize a rapidly changing retail scene.…

Content and your mobile-first strategy

Content and the Mobile Shopping Journey

There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendors and competing standards mean that mobile shopping is often a lowest common denominator approach, but it doesn’t need to be this…

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