guided selling

Interactive digital content

Interactive Content Spotlight: Lululemon, Tarte, Pottery Barn + More

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Lululemon – This is Yoga  What it is: A multimedia editorial experience Why we love it: Lululemon’s experience uses embedded video to tell a rich brand story. Featuring three brand…

Holiday Guided Selling Featuring Godiva

Guided Selling With Godiva

Of-the-moment content is an up and coming trend in ecommerce; by creating relevant and seasonal content that is perfectly tailored to their audience, brands can increase engagement and conversions. And interactive holiday-driven content is a powerful way to stand out from the competition and cut through the ecommerce noise. Holidays are some of the busiest times of the year for ecommerce retailers,…

Upgrading The Ecommerce Carousel Slider

Upgrade Your Carousel Slider Content

Carousel sliders have always been a staple of the ecommerce website, but lately they have received an upgrade. By adding instant shoppability, customers can shop the featured looks and products without having to search through the website, or even scroll down the page. This means they’re spending more time on page, and more time shopping – leading…

12 Days of Holiday Gift Guides

The 12 Days of Gift Guides

To kick off the holiday season, we’re launching our 12 Days of Gift Guides – a celebration of retail’s best holiday gift guides. Check in daily through December 13th for our favorite experiences that combine creative + engaging rich content with smart shoppability. Tis the season! {Day 12} Nordstrom did a fantastic job incorporating animations into their gift…

Shoppable Experience Reaching Content Nirvana

Reaching Content Nirvana: The Shoppable Experience

When commerce, creative, and context come together, it creates something incredibly powerful: the Shoppable Experience (or as we affectionately call it, content nirvana). It’s a digital experience that pulls the consumer in and delivers an engaging emotional journey, minimizing the path to purchase in the process. Let’s break it down into three elements. 3 Key Elements of a Shoppable Experience Commerce: At…

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