guided selling

Shop the look content

Shop the Look Content for Every Brand

Online shopping has evolved past the standard product grid. Shoppers are hungry for more – they want inspiration, straight from the brands they love. And when customers receive motivational content, brands are rewarded not just with revenue, but loyalty as well. One of the best ways to deliver this sort of inspiration is through shop the look…

Amazon Spark and shoppable social media

Shoppable Social Media: Amazon Spark

The intersection of commerce, content, and social has been a lofty goal for retail marketers across the brand spectrum. But it looks like the industry is one step closer: meet Amazon Spark. Amazon launched the mobile app one week ago, and seems to have been inspired by Instagram and Pinterest (social channels that have been inching towards…

Guided selling content by Nautica + more

Interactive Content Spotlight: Nautica, Fitbit, J. Crew + More

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Fitbit – Why Fitbit?  What it is: An interactive long-form experience Why we love it: This experience is incredibly visual, with rich graphics, video, and animations. It’s also incredibly intuitive to navigate;…

Ecommerce Curated Content – Father’s Day Buying Guides

Fresh content should be a part of every retail marketer’s content strategy. It’s an impactful way for brands to deliver exciting experiences to their loyal customers that want to be surprised and on the cutting edge. Seasonal experiences are one of the best ways to deliver fresh content, because they provide a strong context to buy. Consumers…

Page 2 of 4