online fashion merchandising

Holiday Season

The Game Changer for All Holiday Shopping

When is the worst Sunday Scaries? Answer: Sunday before Christmas. If you are a grade A procrastinator when it comes to holiday shopping like me, then buying the perfect present within two or four days may induce anxiety. Have no fear; I may have just discovered the most useful tool you will ever need. Meet OUTGIFT.  …

Halloween Ecommerce Sites That Are Scary Good

The most important question has come again. The time has come to start thinking about what you are going to be for Halloween. Are you going to be something classic? Spooky? Funny? Punny? More so, for those who aren’t the craftiest people buying a costume seems like the best option. Turning to the internet can sometimes be…

Off the Runway

Off the Runway: Looking Beyond NYFW Catwalk

  Last minute adjustments are being made. Hemlines are finished. And the final appliques are sewed. The biggest fashion event begins September 6th and its time to utilize this notorious event. New York Fashion Week (NYFW) is right around the corner and the event week is not just for high-end designers. The power of the influencers and collaborators…

Girlboss: Top Women Slaying Retail Ecommerce

  Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the ecommerce world. The apparel ecommerce market has become a $54 billion vertical with new brands creating new platforms and ways to shop online. It’s not the standard way of buying and selling that is…

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