ecommerce website design

customer attention stats

Stats That Show Why Time Is the New Currency for CMOs

Recently we were invited to write an article for Customer Think outlining the importance and high value of time as it relates to Chief Marketing Officers and their initiatives. According to recent studies 55% of web page views get less than 15 seconds of attention. The same applies to marketers trying to reach consumers, they have limited…

Rapid marketing stats

Rapid Marketing Stats You Need to Know

I recently wrote an article for MarketingProfs and showcased a number of interesting statistics on what it takes to capture people’s attention. Time is a precious resource, and because of content-led marketing strategies that have led to content proliferation, the competition for consumer attention has massively escalated. Yet marketers need to reach those consumers with attention-grabbing digital…

Five Ways To Master In-The-Moment Marketing

With 50% of websites only achieving 15 seconds of attention, consumers are living in the moment, craving instant digital gratification and only rewarding the most rich and attention-grabbing sites with their time. They are both overloaded with mediocre online experiences and time poor. The same goes for marketers who are trying to tap into those consumer moments.…

Agility in ecommerce and digital marketing platforms

Agility in E-commerce — the Key to Unlocking Revenues for CMOs

Last month, enterprise cloud commerce provider Demandware and business intelligence service L2 released the findings of a new joint report that examines the factors that most impact retailers’ ability to be agile with their global e-commerce operations. The report, E-commerce Agility, benchmarked more than 80 top retail brands against their ability to proactively manage and execute against…

Introducing Zmags Creator Marketing Platform

Introducing the Creator Content Marketing Platform

We have had a lot of momentum at Zmags recently, crossing the 1,500 customer threshold and launching a number of new product and marketing advancements, including the launch of a new logo and website. Today we add to these successes with the announcement of the full commercial launch of the Creator content marketing platform.   Creator gives…

Content marketing tips

The Role of the Screen in Content Marketing

You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While the term “content marketing” has been around for over a decade, the intense attention around the practice of content marketing didn’t start…

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