ecommerce website design

Improve user experience through content

Improve User Experience Through Rich Content

Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that a well-designed UX could improve conversion rates by up to 200%[i]. But it’s not just conversions that improve when user experience is prioritized; when marketers improve user experience, bounce rates go down, while time…

Improve SEO - Four Tips for Marketers

Guest Blog – How to Improve SEO Ranking (In 4 Steps)

Cait Porte Zmags SVP, Product & Customer Experience For an ecommerce digital marketer, success is usually measured by revenue. Everyone’s boss wants to see higher conversions, a higher average order value, more return customers, etc. But while conversions can seem like the end-all, be-all, the smart marketer knows there’s more to it. For a digital marketer focused…

Content marketing goals

Top 3 Content Marketing Goals For Every Brand

Rich content campaigns are increasingly becoming the standard for brands. As consumers become increasingly tech-savvy, their expectations for their shopping experiences have been raised. In response, brands are investing significant time and resources into delivering customer journeys that go above and beyond. In fact, 60 percent of marketers say their organizations are extremely committed to content marketing[i].Which…

Increase customer engagement: RSR guest blog

You’ve “Invested In Price” For Customer Engagement Long Enough. Why Not Try Investing In Technology?

Paula Rosenblum Managing Partner, RSR Retailers have been engaged in an undeclared price war for almost a decade, perhaps longer. The explosion of digital channels, most especially the mobile device introduced the notion of instant price comparisons. The emergence of Amazon.com as the low-priced provider was a gauntlet thrown down to other retailers. And retailers responded in…

Visual commerce examples

The Power of Visual Commerce

According to 3 Tactics to Optimize the Benefits of Visual Commerce,  by Retail Touchpoints, the value of visual data is on the rise. By 2020, 55% of US internet users will want to virtually view how furnishings fit in a home prior to purchase – and that’s just the tip of the iceberg[i]. As digital content moves…

Ecommerce content strategy

The Ecommerce Content Strategy: Survey Report

Zmags and NAPCO Research recently teamed up to gauge the state of rich content for today’s online retailers. Through an online survey seeded to the Total Retail audience, we have collected over 150 responses across industry verticals like consumer electronics, apparel, home improvement, and more. Below, we examine some of the most compelling data points gathered through…

The ecommerce customer experience

3 Tips For a Rich Ecommerce Customer Experience

It’s a widely accepted fact that a frustrating ecommerce customer experience can lead to page abandonment. But new research shows it may lead to a complete rejection of the brand itself. When faced with a frustrating experience, Retail TouchPoints reports “47% [of shoppers] will stop doing business with a brand altogether,” and “29% will tell family and…

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