ecommerce website design

time is money

You NEED To Read Our New Ebook – Time Is Money

It’s been estimated that 51% of digital marketers cite a lack of time as their number one barrier to content creation. But 61% of consumers say they are more likely to purchase from a brand that provides creative content. Marketers have to find a way to prioritize content without overwhelming their schedule. In this ebook, we break…

Halloween Ecommerce Sites That Are Scary Good

The most important question has come again. The time has come to start thinking about what you are going to be for Halloween. Are you going to be something classic? Spooky? Funny? Punny? More so, for those who aren’t the craftiest people buying a costume seems like the best option. Turning to the internet can sometimes be…

interactive

Interactive Content: What You Need To Know

The demand is high for the next best thing in the ecommerce world. Late 2018 and 2019 is going to be all about utilizing shoppable, interactive content. What is this interactive content? It is imagery and media that integrates quick views to keep customers engaged in the digital experience throughout the purchase process. We pulled some quick…

Ecommerce inspiration

Interactive Content Spotlight: M&Co, Brooks Brothers, and NARS

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. We hope you get some ecommerce inspiration. Enjoy!   M&Co – Suitcase Style What it is: A shoppable buying guide Why we love it: This buying guide provides everything shoppers need for…

Improve user experience through content

Improve User Experience Through Rich Content

Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that a well-designed UX could improve conversion rates by up to 200%[i]. But it’s not just conversions that improve when user experience is prioritized; when marketers improve user experience, bounce rates go down, while time…

Improve SEO - Four Tips for Marketers

Guest Blog – How to Improve SEO Ranking (In 4 Steps)

Cait Porte Zmags SVP, Product & Customer Experience For an ecommerce digital marketer, success is usually measured by revenue. Everyone’s boss wants to see higher conversions, a higher average order value, more return customers, etc. But while conversions can seem like the end-all, be-all, the smart marketer knows there’s more to it. For a digital marketer focused…

Content marketing goals

Top 3 Content Marketing Goals For Every Brand

Rich content campaigns are increasingly becoming the standard for brands. As consumers become increasingly tech-savvy, their expectations for their shopping experiences have been raised. In response, brands are investing significant time and resources into delivering customer journeys that go above and beyond. In fact, 60 percent of marketers say their organizations are extremely committed to content marketing[i].Which…

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