ecommerce marketing technology

Zmags Whitepaper on Shoppable Content

Shoppable Content Report: A Retailer’s Challenge

The ecommerce industry lacks the significant data on shoppable content that retailers need, and that makes it hard for them to make strategic decisions. So we decided to collect it ourselves, and the results are in – we received survey responses from brands like Williams-Sonoma, Desigual, New Balance, and QVC, to find out exactly how retailers are defining, creating,…

Zmags at Adobe Summit 2016

A Retailer’s Guide to Adobe Summit 2016

Adobe Summit is fast approaching. The obvious draw of George Clooney aside, Summit is possibly the biggest and most highly anticipated digital marketing event of the season. Adobe promises a thoughtfully curated line-up to provide “deep insights, focused learning, and endless networking” across a variety of verticals — and that’s assuredly true. But with more than 150 sessions and 9…

retail week live 2016 and zmags

Retail Week Live 2016: What You Need to Know

Retail Week Live is almost upon us, and we’re getting excited for this can’t-miss event! This two-day conference in London draws top professionals from across the EU to come together in an exchange of knowledge and networking. If you haven’t already registered, here are three reasons why you can’t afford to miss this event. 1. Networking Opportunities with Top…

Shop the look guided selling

Why I Keep Thinking About “Shop the Look”

I may go shopping because I need pants. But while I may go into a store with a mission to find pants, I often leave with an entire outfit. There is a science behind why this happens, and it’s the mark of a great merchandising team. If I shop online, however, it’s uncommon that I check out…

Holiday retail technology holiday checklist

A Retailer’s Guide: Your 12 Step Technology Checklist for the Holidays

The madness of the holidays is upon us and retailers are feeling more time-crunched than usual as they scramble to deliver exceptional online shopping experiences. As consumers have come to expect seamless omnichannel shopping, it’s even more stressful for marketing & ecommerce teams to deliver winning holiday campaigns. Retailers need to support dozens of different technology requirements…

Marketing technology in ecommerce era

Marketing and Technology in the Ecommerce Era: Three Tips

With ecommerce continuing to grow at an unprecedented rate, more retailers are realizing that their technology and marketing efforts must be closely synchronized in order to achieve the best possible results for their business. CMOs, CIOs and heads of ecommerce are working together now more than ever before. At Fashion Digital New York 2015, I participated in…

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