The ecommerce industry lacks the significant data on shoppable content that retailers need, and that makes it hard for them to make strategic decisions. So we decided to collect it ourselves, and the results are in – we received survey responses from brands like Williams-Sonoma, Desigual, New Balance, and QVC, to find out exactly how retailers are defining, creating,…
Retail Week Live is almost upon us, and we’re getting excited for this can’t-miss event! This two-day conference in London draws top professionals from across the EU to come together in an exchange of knowledge and networking. If you haven’t already registered, here are three reasons why you can’t afford to miss this event. 1. Networking Opportunities with Top…
With a fresh year upon us, I want to share the four biggest technology trends every retailer should be paying attention to in 2016. Personalization Gets Real On-site personalization is poised to gain significant traction in 2016. In fact, 94% of marketers and 90% of agencies agree that “personalization of the web experience is critical to current…
What a difference a decade makes! Ten years ago, in a pre-iPhone world, Zmags emerged from Copenhagen as an online publishing platform. Since then, we have transformed into a top-tier shoppable content ecommerce company and our products are used by over 1,500 of the world’s leading brands. From Neiman Marcus to Ethan Allen, and from Marks &…
I may go shopping because I need pants. But while I may go into a store with a mission to find pants, I often leave with an entire outfit. There is a science behind why this happens, and it’s the mark of a great merchandising team. If I shop online, however, it’s uncommon that I check out…
The madness of the holidays is upon us and retailers are feeling more time-crunched than usual as they scramble to deliver exceptional online shopping experiences. As consumers have come to expect seamless omnichannel shopping, it’s even more stressful for marketing & ecommerce teams to deliver winning holiday campaigns. Retailers need to support dozens of different technology requirements…
With ecommerce continuing to grow at an unprecedented rate, more retailers are realizing that their technology and marketing efforts must be closely synchronized in order to achieve the best possible results for their business. CMOs, CIOs and heads of ecommerce are working together now more than ever before. At Fashion Digital New York 2015, I participated in…
Shop.org just wrapped up and it’s becoming one of my favorite events to attend. Why? There are several reasons I make time for this event every year: First, it’s short and sweet. I love the 2-day format! It lets people carry the momentum, learning, and energy from the conference back to their own companies right away. Second,…