ecommerce marketing technology

video marketing

You NEED To Start Video Marketing

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. Video marketing is a thing now. Us, Gen Xers consume it all from Facebook or Instagram Live to a Snapchat or Instagram story (who doesn’t enjoy aesthetically pleasing pictures?)   Who Would Have Thought…

Email Marketing Statistics Essential From 2018

Pumpkin spice and everything nice. Fall in Boston is arguably the prettiest season with the most festive activities around. As we are snuggling up in our sweaters and sipping mulled wine, new email marketing trends have emerged during the autumn season. Recently, SaleCycle released an updated list of email marketing statistics in 2018 and we’re here to…

SSR image

Server-Side Rendering

Server-side rendering may be daunting but really isn’t that bad once you understand it.     Let’s break it down…   Server-side rendering (SSR) is not the ability of an FE framework to render markup, rather the process of rendering or preloading a front-end JavaScript framework to HTML/CSS on the server side. Why should you care about…

Personalization: What you need to know

Personalization: Customizing The Shopping Experience

Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including this one), it’s a buzzword marketers can’t seem to get away from. Often, personalization is touted as “the future of retail,” or “the difference between revenue winners and losers.” But personalization itself is a…

Improve IT efficiency through marketing technology

Improve IT Efficiency Through New Technology

As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because of this merging of roles, it’s more likely than ever that an IT Manager will have digital marketing action items on their already lengthy to-do list. But with the goals and expertise of marketing…

Increase customer engagement: RSR guest blog

You’ve “Invested In Price” For Customer Engagement Long Enough. Why Not Try Investing In Technology?

Paula Rosenblum Managing Partner, RSR Retailers have been engaged in an undeclared price war for almost a decade, perhaps longer. The explosion of digital channels, most especially the mobile device introduced the notion of instant price comparisons. The emergence of Amazon.com as the low-priced provider was a gauntlet thrown down to other retailers. And retailers responded in…

Page 1 of 5