ecommerce conversion rates

Mobile Commerce Four Tips For Conversions

Mobile Commerce: Easy Fixes to Remove Common Conversion Obstacles

Amanda Farmer BigCommerce Marketing Strategist and Writer The proof is in the numbers: online shoppers have come to expect a seamless mobile commerce experience that is equivalent in ease-of-use, design, and personalization to what they would receive on desktop or even in-store. According to BigCommerce, if your site isn’t responsive, an estimated 75% of people will leave…

Ecommerce conversion rate - 3 tips

Increasing Your Ecommerce Conversion Rate

Brands have a whole host of digital marketing goals to meet: engagement metrics, long-term loyalty, a dynamic brand image, the list goes on. But for many, especially during busy seasons like the holidays, their goals usually boil down to one measure of success: the ecommerce conversion rate. How is your brand encouraging conversions? Below, we break down…

Retail marketing content tools infographic

Retail Content Marketing Tools: By The Numbers

It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers need to be shown why they should buy them, and how they can use them. But if content is…

content and commerce work together

When Content and Commerce Work Together

With more than 50 percent of in-store sales being influenced by digital channels in 2015 alone, it is a crucial time for retailers to provide their customers with the most intuitive digital experience possible across all channels. In a recent Demandware and L2 webinar, industry experts highlight four investments that successful retail brands must prioritize as they…

guided selling tool tips

Guided Selling Tools: Top 5 Tips

Today’s digital customers don’t have a lot of time to waste. They want to visit, quickly browse, and easily purchase the products most relevant to them. For this reason, leading online retailers like Marks & Spencer and Neiman Marcus are placing customer experience as priority #1. Guided selling tools are one approach Marks & Spencer uses to provide…

Optimizing the digital shopping experience

How Marks & Spencer Optimized its Digital Shopping Experience

Marks & Spencer is a leading UK-headquartered retailer with a 130 year history of providing customers with exceptional shopping experiences. Although founded more than a century ago, the company remains on the cutting-edge of retail with innovative shopping experiences, particularly across digital channels. Marks & Spencer recently shared several digital content marketing strategies in our Master Marketer…

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