ecommerce conversion rates

Content That Converts

Boost Revenue With Content That Converts

Content That Converts Today’s consumer wants to be wowed at every stage of the online shopping experience, which means delivering rich interactivity; in fact, it’s been estimated that interactive content generates 2X the revenue than “flat” content. Is your content strategy able to keep up? In this ebook, we break down five tips for any brand looking…

Content Marketing Trends

Content Marketing Trends of 2019

First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy.  There are new tools and new strategies that are going to make 2019 a game-changing year. Still don’t believe in content marketing? This time last year, it was estimated that…

Top 10 Blogs of 2018

Looking Back: Top 10 Blogs of 2018

Here at Zmags, we had a great year. We wanted to take time to look back at 2018. So, we rounded up Zmags’ top 10 blogs of 2018! Get Inspired: Our Favorite Holiday Marketing Campaigns of 2017 The holiday shopping season kicks off long before Black Friday and Cyber Monday – to stay ahead of the game…

7 Fast and Furious Ways to Rev-up Automotive Customer Conversions

  According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their consuming power gaining more influence, they will soon be the majority of car buyers. Coupled with the recent digital boom, shopcreator.com predicts that online expenditure in the automotive sector is on track to triple…

Annoushka storytelling content

Annoushka: Crafting Rich Storytelling Campaigns

Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand itself originates from her unique personality and aesthetic, with each piece a celebration of both the woman who designed it and the woman who buys it. Ultimately, the Annoushka brand seeks to provide jewelry…

Ecommerce Content Analytics

Ecommerce Content Analytics: Leveraging Google Analytics

Google Analytics (GA) is one of the greatest tools in the ecommerce marketer’s toolbox. With GA, retailers can measure and track their website’s revenue and engagement metrics to create a successful content marketing strategy. The problem is, it’s been reported that up to 80% of retailers are using Google Analytics incorrectly[1]. To make sure you don’t fall…

Increase Conversion Rates - Three Tips

Increase Conversion Rates – 3 Tips For Retailers

The rise of storytelling content and brand experiences have made engagement metrics key indicators of a brand’s success, but for many retailers the final indicator has been, and always will be, conversion. The volume of revenue generated by a campaign or collection is always on the mind of digital marketers. As retailers move away from the standard…

Page 1 of 3