Content That Converts Today’s consumer wants to be wowed at every stage of the online shopping experience, which means delivering rich interactivity; in fact, it’s been estimated that interactive content generates 2X the revenue than “flat” content. Is your content strategy able to keep up? In this ebook, we break down five tips for any brand looking…
First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy. There are new tools and new strategies that are going to make 2019 a game-changing year. Still don’t believe in content marketing? This time last year, it was estimated that…
Here at Zmags, we had a great year. We wanted to take time to look back at 2018. So, we rounded up Zmags’ top 10 blogs of 2018! Get Inspired: Our Favorite Holiday Marketing Campaigns of 2017 The holiday shopping season kicks off long before Black Friday and Cyber Monday – to stay ahead of the game…
According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their consuming power gaining more influence, they will soon be the majority of car buyers. Coupled with the recent digital boom, shopcreator.com predicts that online expenditure in the automotive sector is on track to triple…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich visual content marketing examples from around the web. We hope you are inspired and come away with some stellar content marketing ideas to implement next. Enjoy! TOMS – Venice Collection What it is: A long-form curated collection…
Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand itself originates from her unique personality and aesthetic, with each piece a celebration of both the woman who designed it and the woman who buys it. Ultimately, the Annoushka brand seeks to provide jewelry…
Google Analytics (GA) is one of the greatest tools in the ecommerce marketer’s toolbox. With GA, retailers can measure and track their website’s revenue and engagement metrics to create a successful content marketing strategy. The problem is, it’s been reported that up to 80% of retailers are using Google Analytics incorrectly[1]. To make sure you don’t fall…
The rise of storytelling content and brand experiences have made engagement metrics key indicators of a brand’s success, but for many retailers the final indicator has been, and always will be, conversion. The volume of revenue generated by a campaign or collection is always on the mind of digital marketers. As retailers move away from the standard…