ecommerce conversion rates

7 Fast and Furious Ways to Rev-up Automotive Customer Conversions

  According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their consuming power gaining more influence, they will soon be the majority of car buyers. Coupled with the recent digital boom, shopcreator.com predicts that online expenditure in the automotive sector is on track to triple…

Annoushka storytelling content

Annoushka: Crafting Rich Storytelling Campaigns

Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand itself originates from her unique personality and aesthetic, with each piece a celebration of both the woman who designed it and the woman who buys it. Ultimately, the Annoushka brand seeks to provide jewelry…

Ecommerce Content Analytics

Ecommerce Content Analytics: Leveraging Google Analytics

Google Analytics (GA) is one of the greatest tools in the ecommerce marketer’s toolbox. With GA, retailers can measure and track their website’s revenue and engagement metrics to create a successful content marketing strategy. The problem is, it’s been reported that up to 80% of retailers are using Google Analytics incorrectly[1]. To make sure you don’t fall…

Increase Conversion Rates - Three Tips

Increase Conversion Rates – 3 Tips For Retailers

The rise of storytelling content and brand experiences have made engagement metrics key indicators of a brand’s success, but for many retailers the final indicator has been, and always will be, conversion. The volume of revenue generated by a campaign or collection is always on the mind of digital marketers. As retailers move away from the standard…

Mobile Commerce Four Tips For Conversions

Mobile Commerce: Easy Fixes to Remove Common Conversion Obstacles

Amanda Farmer BigCommerce Marketing Strategist and Writer The proof is in the numbers: online shoppers have come to expect a seamless mobile commerce experience that is equivalent in ease-of-use, design, and personalization to what they would receive on desktop or even in-store. According to BigCommerce, if your site isn’t responsive, an estimated 75% of people will leave…

Ecommerce conversion rate - 3 tips

Increasing Your Ecommerce Conversion Rate

Brands have a whole host of digital marketing goals to meet: engagement metrics, long-term loyalty, a dynamic brand image, the list goes on. But for many, especially during busy seasons like the holidays, their goals usually boil down to one measure of success: the ecommerce conversion rate. How is your brand encouraging conversions? Below, we break down…

Retail marketing content tools infographic

Retail Content Marketing Tools: By The Numbers

It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers need to be shown why they should buy them, and how they can use them. But if content is…

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