In the fashion and retail industry, New York Fashion Week (NYFW) is the biggest event of the year. It’s an opportunity for leading brands to showcase a year of planning, designing, and producing on the highly-coveted and elite runway. But providing access to the masses is tricky; brands want to maintain a sense of exclusivity, while still…
Social media is a valuable tool for retail marketers who are looking to deliver their messaging directly to the customer, wherever they are. It’s a great way to establish a connection with the customer, or further the relationship that you’ve already built. So it’s a no-brainer that integrating social content into your ecommerce site can increase engagement…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Toms – Improving Lives What it is: A digital break down of Toms humanitarian efforts Why we love it: This is an impactful visual representation of all the good…
As the biggest holiday retail season of the year comes to an end, you probably need a well-deserved distraction. So take a break, and check out some of the coolest holiday digital experiences out there. They’re the perfect antidote to the pre-holidays office blues – and don’t forget to share with the kids! 1. Milka Christmas…
Selling furniture online presents a unique challenge to digital marketers – how to enable customers to experience the products without actually physically seeing or touching them. Furniture is a risky item to buy online: it’s expensive, often big and can be a fixture in your home for years. A full sectional couch is just too clunky to…
To stand out in an industry that revolves around change, retailers must explore new ways to extend their brands and break down the walls of typical ecommerce channels. Furniture and home décor retailer West Elm takes this concept further – in 2018, they will be launching five boutique hotels in cities across the United States. And every…
1. Benefit – Brow Magic What it is: An interactive media experience of pick-your-style eyebrow transformations with Benefit products Why we love it: Purchasing cosmetics online presents an interesting challenge – how to show your customers what your products can do, without being able to physically apply it themselves. So experiences like Benefit’s Brow Magic guide…
Courting top-of-funnel customers is a delicate business: come on too strong, and it’s an instant turn-off to a would-be buyer. When a potential customer is just being introduced to your brand, the last thing they want is to be immediately driven to a sterile, commerce-focused category page. Before a customer is ready to take the plunge and…