customer experience

Ecommerce conversion rate - 3 tips

Increasing Your Ecommerce Conversion Rate

Brands have a whole host of digital marketing goals to meet: engagement metrics, long-term loyalty, a dynamic brand image, the list goes on. But for many, especially during busy seasons like the holidays, their goals usually boil down to one measure of success: the ecommerce conversion rate. How is your brand encouraging conversions? Below, we break down…

The ecommerce customer experience

3 Tips For a Rich Ecommerce Customer Experience

It’s a widely accepted fact that a frustrating ecommerce customer experience can lead to page abandonment. But new research shows it may lead to a complete rejection of the brand itself. When faced with a frustrating experience, Retail TouchPoints reports “47% [of shoppers] will stop doing business with a brand altogether,” and “29% will tell family and…

Customer loyalty in ecommerce

Customer Loyalty in Ecommerce

According to a survey from Kitewheel, “customer journey use cases that align with customer growth, such as loyalty and cross-sell, are growing exponentially faster (390%) than those focused on customer acquisition (28%) or conversion (119%)”[i] This means prioritizing engagement and customer loyalty is more important than ever for brands interested in long-term sustainable growth. The value of…

Amazon Spark and shoppable social media

Shoppable Social Media: Amazon Spark

The intersection of commerce, content, and social has been a lofty goal for retail marketers across the brand spectrum. But it looks like the industry is one step closer: meet Amazon Spark. Amazon launched the mobile app one week ago, and seems to have been inspired by Instagram and Pinterest (social channels that have been inching towards…

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