Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Charles Tyrwhitt – Non-Iron Shirts What it is: An educational guide to Charles Tyrwhitt products Why we love it: This is a fantastic example of an educational experience. It breaks…
Brands have a whole host of digital marketing goals to meet: engagement metrics, long-term loyalty, a dynamic brand image, the list goes on. But for many, especially during busy seasons like the holidays, their goals usually boil down to one measure of success: the ecommerce conversion rate. How is your brand encouraging conversions? Below, we break down…
It’s been proven time and time again: online shoppers want guidance throughout their purchase process. They don’t want to be served up grid after grid of products, with no way of knowing what item is right for them. Providing a guided selling experience can be the difference between ecommerce winners and losers. But classic apparel brand Levi’s…
It’s a widely accepted fact that a frustrating ecommerce customer experience can lead to page abandonment. But new research shows it may lead to a complete rejection of the brand itself. When faced with a frustrating experience, Retail TouchPoints reports “47% [of shoppers] will stop doing business with a brand altogether,” and “29% will tell family and…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Long Tall Sally – Holiday Packing List What it is: An interactive guide to vacation destinations Why we love it: This is a truly holistic experience. The concept is a…
According to a survey from Kitewheel, “customer journey use cases that align with customer growth, such as loyalty and cross-sell, are growing exponentially faster (390%) than those focused on customer acquisition (28%) or conversion (119%)”[i] This means prioritizing engagement and customer loyalty is more important than ever for brands interested in long-term sustainable growth. The value of…
One of the best ways to display a large volume of products in your content is through shoppable digital lookbooks. They are richly visual and are easily navigated by a customer who is new to your site. The sliding feature is intuitive, and lookbooks place a large collection of products in front of the customer quickly. But they…
The intersection of commerce, content, and social has been a lofty goal for retail marketers across the brand spectrum. But it looks like the industry is one step closer: meet Amazon Spark. Amazon launched the mobile app one week ago, and seems to have been inspired by Instagram and Pinterest (social channels that have been inching towards…