customer experience

Customer Experience Best Practices

5 Customer Experience Best Practices That Convert

Online shopping is not just for large companies – with the latest ecommerce platforms and features, retailers big and small can easily set up an ecommerce channel. But with more and more options for shoppers every day, it can be difficult for brands to stand out and get their piece of the ecommerce pie. The way to…

Email Marketing and Content

Leveraging Email Marketing and Content: Creating The Customer Journey

Greg Zakowicz Senior Commerce Marketing Analyst, Oracle + Bronto Online shopping has never been more popular. The digital age has brought increased sales and revenue to the ecommerce world, as well as increased consumers’ expectations for the customer journey. Consumers no longer expect to simply browse grids and category pages. They’re looking for rich experiences that inspire…

Holiday content examples

Interactive Content Spotlight: Godiva, Toys”R”Us, Madewell + Target

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge shoppable content examples from around the web. This week, we share some of our favorite holiday content examples. Enjoy! Toys”R”Us – Big Holiday Catalog What it is: A holiday buying guide for children’s gifts Why we love it:…

Visual commerce examples

The Power of Visual Commerce

According to 3 Tactics to Optimize the Benefits of Visual Commerce,  by Retail Touchpoints, the value of visual data is on the rise. By 2020, 55% of US internet users will want to virtually view how furnishings fit in a home prior to purchase – and that’s just the tip of the iceberg[i]. As digital content moves…

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