customer experience

Content marketing mistakes

Content Marketing Mistakes (And Their Solutions)

There’s a reason America’s Funniest Home Videos has been on air for almost 30 years; seeing someone else fail in various ridiculous ways is just funny. But a video of someone spectacularly slipping off a skateboard is only funny if you weren’t the person on the skateboard. The same theory applies to digital marketing mistakes and blunders; it’s…

Interactive online campaigns

Interactive Content Spotlight: Isabella Oliver, Sephora, LOFT, and More

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. Enjoy!   LOFT – Horoscopes What it is: An interactive brand experience Why We love it: Some of the best online campaigns are the ones that don’t take themselves too seriously. Their first…

Cosabella Customer Story

Cosabella: Customer Success Story

Cosabella’s Content Production Dilemma Italian luxury lingerie retailer Cosabella is a brand rooted in, and devoted to, beauty and femininity. With luxurious products and lush photography, the marketing team had the digital assets and the creative vision. But the process to get these assets on rich landing pages was arduous and expensive. Coding the experiences could take…

Retail marketing content examples

Interactive Content Spotlight: Francesca’s, Topshop, Dior, + More

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge retail marketing content examples from around the web. Enjoy! Dior – Skincare How-To What it is: A video series featuring skincare tutorials Why we love it: Shopping for skincare products online can be daunting. In-store, shoppers have helpful sales…

Shoppable quiz blog post

The Shoppable Quiz: Delivering A Guided Selling Experience

More than ever, retailers are prioritizing a guided selling content strategy. Brands want to guide shoppers to the right product through rich shopping experiences, instead of leaving them to their own devices with a product grid. One of the most efficient and engaging ways to do so is through a shoppable quiz. Shoppable quizzes take the guesswork…

Retail customer engagement strategies

Reinventing Retail Customer Engagement

Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When consumers could only really engage in a store or on the phone, retailers didn’t have to worry about having a customer engagement strategy, or ensuring that it was consistent across touchpoints. And when the…

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