customer experience

customer experience

3 Unique Ways to Improve Customer Experience

Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website sends a pop-up page saying if you act in five minutes you get…

story-living

Storytelling is Dead. It’s All About Story-Living.

Storytelling has been engrained into our lives. It’s how elaborate romances and thrillers, books and articles have had such drastic impacts on people’s lives. And as “ecommers”, we constantly remind marketers and business people to showcase their content as a story or create a buyer’s journey consisting of a storyline. But as business people, we have to…

healthcare content working

Healthcare Content Marketing

It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about content marketing.  But the healthcare industry is at least two years behind other industries in its use of content marketing. Pew Research found that 72 percent of Internet users looked online for health information in 2012. With healthcare…

Instagram Shopping

Instant Shopping With Instagram Shopping

  As a professional shopaholic, Instagram shopping may be the worst thing that has happened to my bank account. The social media platform has created a new feature which includes new product tagging abilities.   The feature is easy to use. Simply add your inventory to Facebook and the Shopping on Instagram tab will appear in less…

Beauty Is Art: Creative Ways to Boost Your Content

    Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, makeup becomes the medium applied to the blank canvas of the face. Your content can also serve as this canvas. AdWeek contributor, Ana Andjelic suggests that new beauty brands “win by offering a killer end-to-end…

Start Recording: Driving Sales with Video Marketing

  Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry or whittling wooden furniture or carving soap or even concocting various slime products (yes, it’s a thing). Let’s be honest; we’ve all been there. But some people have the affinity to create a brand…

Personalization: What you need to know

Personalization: Customizing The Shopping Experience

Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including this one), it’s a buzzword marketers can’t seem to get away from. Often, personalization is touted as “the future of retail,” or “the difference between revenue winners and losers.” But personalization itself is a…

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