There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendors and competing standards mean that mobile shopping is often a lowest common denominator approach, but it doesn’t need to be this…
With eTail West fast approaching, we’re looking forward to one of the biggest ecommerce gatherings of the year. Located in sunny Palm Springs, eTail West gives retailers the chance to explore, share, and learn the latest in multi-channel and ecommerce. Featuring top industry leaders, workshops, and networking opportunities, this is an event that shouldn’t be missed. Meet…
Having a responsive ecommerce website is no longer “optional” for ecommerce retailers – it’s the new, necessary standard in order to be considered a serious ecommerce retailer. Device agnostic content, along with the ease of a single code-base, give retailers with responsive websites a significant advantage as shopping habits shift and device types diversify. Shopping is Increasingly…
By Ketan Shah, Manager – Business Analysis, Lyons Consulting Group If you work in online retail, you’ve probably heard more than enough of mobile first, content is king, omnichannel, always-on… But the cloud of buzzwords that today’s marketers live under doesn’t do justice to how quickly and significantly the marketing profession has changed. In the face of…
The madness of the holidays is upon us and retailers are feeling more time-crunched than usual as they scramble to deliver exceptional online shopping experiences. As consumers have come to expect seamless omnichannel shopping, it’s even more stressful for marketing & ecommerce teams to deliver winning holiday campaigns. Retailers need to support dozens of different technology requirements…
Marketers talk a lot about “customer experience,” but what does it really mean? And how do you measure it? An emerging trend is marketers’ using attention metrics to hold themselves accountable for delivering the types of experiences that capture people’s interest. Those metrics look beyond solely the quantity of visits or impressions and to the quality of…
According to a recent study from Microsoft (Spring 2015), the average human attention span has dropped down to eight seconds — one second less than that of a goldfish and a fall of four seconds from the 12-second average clocked in 2000. The same report also concluded that people are more easily distracted in the presence of…
Consumers are spending more and more time online. For marketers, it used to be relatively straightforward: a single digital touchpoint that captured consumer attention. Now of course, that single digital touchpoint has grown to include mobile, tablet, phablet, desktop, digital kiosks, even game consoles. One size no longer fits all. For example, one recent report published by…