Ever watched a home improvement show, laid eyes on the perfect couch, and thought to yourself, “Oh! Where can I find that?” Home décor retailer Wayfair and Lifetime TV have seemingly created a solution: shoppable television. Lifetime’s newest decorating show, The Way Home, exclusively uses products from Wayfair in all of its tutorials and makeovers. See something…
Aerosoles is reaching out and trying to connect with the millennial audience, a group that demands fresh, engaging content. To that end, their latest digital experience – the Aerosoles Fall Collection – is a home run. The beautifully immersive experience features their latest collection of footwear via rich visuals and tons of interactivity with embedded videos, animations,…
This guest blog post comes from Mark Lippmann, Managing Partner at luxury nail polish retailer Deborah Lippmann. With 50% of commerce sites getting less than 15 seconds of attention and visitors abandoning pages after just 2 seconds, marketers have only moments to capture people’s attention. Our strategy? Rich, shoppable content – from branded imagery, fashion trend pages…
Fashion has always been an industry built on trends, and through social media people are exposed to them faster than ever via their favorite brands and celebrities. Before, it was red carpets and runway shows scattered throughout the year; now Instagram and Twitter allow us to see new styles daily. Combine that with our need for instant gratification…
The retail store has had hundreds of years to perfect managing the customer relationship. By comparison, retailers are still discovering the depth and nuances to creating an online relationship with the customer. This digital relationship gap creates clear opportunities to get closer to consumers, differentiate from competitors and grow sales by creating a buying journey that puts…
Engaging e-Commerce content comes in many forms — imagery, video, user generated — the list goes on. The focus is typically on the product that a retailer wants to showcase rather than the person making the purchase. While this type of content is valuable, it often feels transactional and one-sided, showcasing the retailer’s agenda. Content is more…
When commerce, creative, and context come together, it creates something incredibly powerful: the Shoppable Experience (or as we affectionately call it, content nirvana). It’s a digital experience that pulls the consumer in and delivers an engaging emotional journey, minimizing the path to purchase in the process. Let’s break it down into three elements. 3 Key Elements of a Shoppable Experience Commerce: At…
By Paul S. Carroll, VP Digital and Ecommerce Creative, New York & Company For years, the online retail experience has followed a standard pattern — a simple ecommerce funnel consisting of a grid of product images, menus, a cart and a checkout. Retailers have started to break out of this approach, bringing different media, like video, into…