Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When consumers could only really engage in a store or on the phone, retailers didn’t have to worry about having a customer engagement strategy, or ensuring that it was consistent across touchpoints. And when the…
Retailers that incorporate one or more blogs as a part of their website do this to create a secondary, unique space for editorial content that can inspire and inform shoppers. A blog that is consistently updated with fresh content encourages shoppers to return often, making your brand a source for expert information. When consumers are accessing your…
Google Analytics (GA) is one of the greatest tools in the ecommerce marketer’s toolbox. With GA, retailers can measure and track their website’s revenue and engagement metrics to create a successful content marketing strategy. The problem is, it’s been reported that up to 80% of retailers are using Google Analytics incorrectly[1]. To make sure you don’t fall…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Estée Lauder – 3 Minute Beauty What it is: A multimedia and shoppable buying guide linking to makeup tutorials Why we love it: Makeup tutorials are some of…
Social media is a valuable tool for retail marketers who are looking to deliver their messaging directly to the customer, wherever they are. It’s a great way to establish a connection with the customer, or further the relationship that you’ve already built. So it’s a no-brainer that integrating social content into your ecommerce site can increase engagement…
This guest blog post comes from Mark Lippmann, Managing Partner at luxury nail polish retailer Deborah Lippmann. With 50% of commerce sites getting less than 15 seconds of attention and visitors abandoning pages after just 2 seconds, marketers have only moments to capture people’s attention. Our strategy? Rich, shoppable content – from branded imagery, fashion trend pages…
New York Fashion Week (NYFW) is an exclusive event, holding its own among the ranks of elite, global fashion weeks in Paris, Milan and London. The “who’s who” and upper crust jet to these events, where what you wear is just as important as what the models wear. It is a chance to see and be seen,…
Customers are bombarded from all sides during the holiday advertising season – online, on television, even on their social media accounts. To cut through the noise, retailers have to provide creative, inspirational content that does more than offer a product, but also offers visually appealing entertainment. It’s the busiest time of year, and when retailers can make…