Liz Earle has been known for its luxurious award-winning skincare but now the brand’s website design has caught the attention of its customers. The specialist skincare brand has recently come out on top as one of the best online shops. This high accolade for Liz Earle was given from a panel of more than 10,000…
Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website sends a pop-up page saying if you act in five minutes you get…
Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the kitchen floor trying to get late night Oreos? We probably have all used a hashtag at one point or another, but does anyone know the actual definition of one? Let’s take it back…
Please restrain your eye-rolls at the mention of millennials and generation Z-ers. Honestly, it is impressive that you even clicked on this article (so thank you for that). But you can’t ignore the fact that they (myself included) are the largest percentage of the population with disposable income, AND they are now becoming the ecommerce generations.…
Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry or whittling wooden furniture or carving soap or even concocting various slime products (yes, it’s a thing). Let’s be honest; we’ve all been there. But some people have the affinity to create a brand…
According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their consuming power gaining more influence, they will soon be the majority of car buyers. Coupled with the recent digital boom, shopcreator.com predicts that online expenditure in the automotive sector is on track to triple…
Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but my company just can’t invest in that technology right now. So thanks for nothing!” Well, when in doubt, fake it ‘til you make it, right? Your brand may not be ready to deliver a…
As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they want to be entertained, delighted and inspired along the way, whether or not they ultimately buy. They want to feel engaged and connected to the brand at every stage of the customer journey, and…