Rich digital experiences are quickly becoming differentiators among ecommerce winners and losers. In 2018 and beyond, richly unique and shoppable content will be king, so to stay on the throne, retailers will need more inspiration than ever. So to get the creative juices flowing, and to kick off the new year, we’re taking a look back at…
Retailers that incorporate one or more blogs as a part of their website do this to create a secondary, unique space for editorial content that can inspire and inform shoppers. A blog that is consistently updated with fresh content encourages shoppers to return often, making your brand a source for expert information. When consumers are accessing your…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content examples from around the web. Enjoy! Reebok – Rally What it is: A long-form shop-the-look experience Why we love it: This interactive athletic wear buying guide is a great example of an experience that encourages engagement.…
Lindsay Moore VP of Business Development, Zmags Saying goodbye to 2017 not only marks the end of a year, but the end of the holiday shopping season – meaning digital marketers have the opportunity to take a breath, congratulate themselves on a job well done, and begin strategizing for the new year. Here at Zmags, we try…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge shoppable content examples from around the web. This week, we share some of our favorite holiday content examples. Enjoy! Toys”R”Us – Big Holiday Catalog What it is: A holiday buying guide for children’s gifts Why we love it:…
The holiday shopping season kicks off long before Black Friday and Cyber Monday – to stay ahead of the game and get the most bang for their buck, shoppers are making holiday purchases as early as September. This means online retailers must make it easy for those customers to make purchases as early as possible. As always,…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge shoppable content examples from around the web. Enjoy! Loft – The Gift It Up Guide What it is: An instantly shoppable gift guide Why we love it: This experience has something for absolutely everyone on your list: from…
The rise of storytelling content and brand experiences have made engagement metrics key indicators of a brand’s success, but for many retailers the final indicator has been, and always will be, conversion. The volume of revenue generated by a campaign or collection is always on the mind of digital marketers. As retailers move away from the standard…