Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. We hope you get some ecommerce content inspiration. Enjoy! Michael Kors – Destination Kors What it is: A complete vacation guide Why we love it: This digital experience is a great…
There’s a reason America’s Funniest Home Videos has been on air for almost 30 years; seeing someone else fail in various ridiculous ways is just funny. But a video of someone spectacularly slipping off a skateboard is only funny if you weren’t the person on the skateboard. The same theory applies to digital marketing mistakes and blunders; it’s…
Rich content campaigns are increasingly becoming the standard for brands. As consumers become increasingly tech-savvy, their expectations for their shopping experiences have been raised. In response, brands are investing significant time and resources into delivering customer journeys that go above and beyond. In fact, 60 percent of marketers say their organizations are extremely committed to content marketing[i].Which…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. Enjoy! LOFT – Horoscopes What it is: An interactive brand experience Why We love it: Some of the best online campaigns are the ones that don’t take themselves too seriously. Their first…
As more and more consumers choose to complete their shopping online, their expectations for that online shopping experience have evolved. This holiday season ecommerce sales are expected to grow at 15.3% this holiday season. Customers want brands to go the extra mile and provide an online shopping experience that delights, while simultaneously guiding customers to the right…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge retail marketing content examples from around the web. Enjoy! Dior – Skincare How-To What it is: A video series featuring skincare tutorials Why we love it: Shopping for skincare products online can be daunting. In-store, shoppers have helpful sales…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge rich content examples from around the web. Enjoy! Annoushka – #iloveannoushka What it is: A Q&A editorial experience Why we love it: Every brand strives for a strong relationship with their customers, and a great way to establish…
Online shopping is not just for large companies – with the latest ecommerce platforms and features, retailers big and small can easily set up an ecommerce channel. But with more and more options for shoppers every day, it can be difficult for brands to stand out and get their piece of the ecommerce pie. The way to…