content & commerce

Hashtag basics header

#101 –The Basics Of The Hashtag

Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the kitchen floor trying to get late night Oreos? We probably have all used a hashtag at one point or another, but does anyone know the actual definition of one?   Let’s take it back…

Let’s GIF It On: Gifs and SEO

  Happy Friday everyone! I have been waiting so, so, so, soooo long to finally do this post. 1 – Because I love GIFs. And 2 – The last blog had so many statistics, my head was spinning. Let’s get down to the important facts about how Gifs can help your SEO. OR just scroll down to see…

Beauty Is Art: Creative Ways to Boost Your Content

    Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, makeup becomes the medium applied to the blank canvas of the face. Your content can also serve as this canvas. AdWeek contributor, Ana Andjelic suggests that new beauty brands “win by offering a killer end-to-end…

Replatforming success

Replatforming: You Got This

Replatforming is a notoriously frustrating process that every digital marketer has learned to dread. Most brands Replatform every two to three years in order to stay competitive, but It is stressful on marketers’ time, budgets, and patience. It requires cooperation and communication across all departments, making it a company-wide endeavor. But for all the headaches, it can…

Send Me Your Location: Top August Events for Fashion Instagrams

    Fashion brands are always trying to boost their company presence and, more specifically, increase their demand for products. Instagram is an easily accessible tool for brands to advertise retail merchandise for free. Rather than setting up a photo shoot, hiring models and photographers, and costing thousands of dollars, attending these August events and “candidly” wearing…

Start Recording: Driving Sales with Video Marketing

  Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry or whittling wooden furniture or carving soap or even concocting various slime products (yes, it’s a thing). Let’s be honest; we’ve all been there. But some people have the affinity to create a brand…

Ecommerce inspiration

Interactive Content Spotlight: M&Co, Brooks Brothers, and NARS

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. We hope you get some ecommerce inspiration. Enjoy!   M&Co – Suitcase Style What it is: A shoppable buying guide Why we love it: This buying guide provides everything shoppers need for…

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